Most of us start our teaching based on an idea that life would be better on the other side. It’s going to be fulfilling and we’ll make much more money. Right?
Tag: marketing
Marketing Is Not Selling— It’s Different ‘Fresh bananas! I’ve got 2 kilos of bananas. Only for 2 euros! Fresh bananas! Who wants a bunch of bananas for only 2 euros?’ I believe the confusion between marketing and sales came with its close relationship to market…
Most teachers believe marketing is advertising or selling yourself ? something that is pushy and where you are imposing yourself on others. This is because marketing is often understood to only mean “advertising” and “selling yourself”. You struggle with the ethical idea of combining teaching and running a business ? especially when that word “marketing” rears its head. But are you doing your students and customers a disservice by not marketing simply because you feel an ethical problem with marketing?
How To Avoid The Fate Of Most Business Cards The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat rows of business cards (her doctor,…