FTT Books and Reports
🙂 Written for freelance teachers by a freelance teacher! 🙂
Book 1 — Pricing Matters
Book 2 — Teaching Niches
Book 3 — Tell me…What Do You Teach ?
Work in Progress: Book 4 and Book 5
Book 1: The Teacher’s Guide to Pricing Matters
Quality Teaching Has Its Price
The book comes with an Excel file containing the charts and worksheets as well as an Adobe PDF file containing the images in the List of Figures. On receiving the email proving you have purchased the book, and I shall send you these two documents. 🙂
This is a BIG book: DIN A4 with 360 pages of which 50 pages have colour. The book is full of templates, worksheets and checklists to help you ensure you build a financially sound business foundation for your teaching service.
🙂 Click here to find out what people are already saying about Pricing Matters 🙂
Step-by-Step Practical Advice for Freelance Language Teachers
Here is a system to set your prices with your financial security in mind.
Why is it so hard to determine an adequate price for your lessons?
Pricing Matters will appeal to upcoming teachers, but for such a wide range of knowledge, it ought to be in every teacher’s library.
This teacher resource book is not a guide on how to price your teaching services — it goes deeper than that. It’s all about self-worth for you as a teacher in a worthy profession. It’s a study of the factors that often go wrong when determining your teaching rates and prices.
It’s also a motivational guide on how to overcome the internal pressures hindering teachers from finding and hitting the right ethical price before they even begin teaching their students.
In the end, it’s about teachers stretching out of a personal comfort zone in order to expand their innate strengths and create a foundation for their teaching business as well as for their own personal financial security.
What Teaching Price Should You Charge?
- Work out the current price range you can (and should) charge
- The psychological effect of your price on customers (and its influence on your teaching reputation)
- When is the right time to raise your price (and how to raise them)
- How the S.T.U.D.E.N.T.S negotiating technique will raise you into being a higher-paid business professional
- Why it’s so important you should know your Resentment Number
- How the Price Resistance Factor helps you calculate your prices
- How the Rule of 3 Fs clarifies situations when customers ask for discounts
- What should be covered in Work and Payment Contracts
If you would like to judge whether the book is right for you:
- Send an email requesting to receive a copy of the book’s contents list with a brief synopsis of each chapter.
- If you would like a signed copy of ‘Pricing Matters’
Book 2: The Teacher’s Guide to Teaching Niches
How to Stand Out in a Crowded Teaching Market And Find A Steady Stream of Students
The book comes with lists, tables and questions in both Adobe PDF and MS Word formats. On receiving the email proving you have purchased the book, and I shall send you these two documents. 🙂
🙂 Click here to find out what people are already saying about Teaching Niches 🙂
Step-by-Step Practical Advice for Freelance Language Teachers
Here is a hands-on practical system for finding your teaching niche. Many approaches involve ‘ideal client profiles’ or finding the ‘sweet spot’ between what you love (your passion) and what people will pay you for. This is all too theoretical and vague.
The Ultimate Guide to Teaching Niches lays out step-by-step what you need to do to define your very own unique teaching niche.
Freelance pedagogical businesses face these challenges daily
- How can I gain visibility on the global teaching market to attract a steady stream of new students?
- How do I secure an adequate income from my work as a freelance teacher?
- How do I avoid capitulating to the three-year death cycle and lose my freelance teaching career?
What you don’t need are theoretical discussions about niches and specialising. These require you to locate your ‘ideal client profile’ or requires you the price people are prepared to pay. These approaches are too vague for busy freelancers.
What you need instead, is a practical hands-on system that works.
The Ultimate Guide to Teaching Niches lays out a precise system showing what all freelance teachers, trainers, and coaches need to do to define a teaching niche that helps them to confidently stand out in a crowded teaching marketplace.
- It clarifies what information is essential, how it attracts new students, and how it enables freelancers to monetise their teaching experience.
- It provides you with the skill to write up the text for your teaching niche that will catch the interest of new students searching for private instructors.
If you would like to judge whether the book is right for you:
- Send an email requesting to receive a copy of the book’s first chapters.
- If you would like to order a signed copy of ‘The Ultimate Guide to Teaching Niches‘
| Book 3
Tell Me … Step-by-step practical advice for Freelance Language Teachers |
The importance of being differentWhen it absolutely, positively has to be just one point of difference🙂 Click here to find out what people are already saying about Tell me… What Do You Teach? 🙂 When you cannot tell private students and business customers what skills (or benefits) they gain from attending your courses – they aren’t coming! Without a steady stream of new private students or business customers, freelancing teachers will slip into the three-year death cycle and go out of business. TEFL/TESOL and CELTA courses teach classroom management, pedagogical issues, and teaching methodologies but not how to write the text for a freelancing career website, social media page, or brochures and business cards. Instead, these end up in the dustbin. Most start-ups and online teaching services don’t know what to write when they advertise their teaching services. They believe that mastering the many aspects of teaching is enough to guarantee a successful career. But contrary to their expectations, it isn’t. And compound the issue by writing about framework levels or quote tired stock phrases such as we tailor our offer to your specific needs in an effort to change the status quo. Freelancers lack students – and students can’t find freelancers for their learning needs But unless freelancers write what is being taught and what skills and/or benefits their private students and business customers gain by attending their courses – they won’t come. Tell Me… What Do You Teach? is a business and marketing book showing how to successfully advertise your teaching service. The book is full of case studies, metaphors, and practical examples, making it an interesting read while providing a valuable information source about copywriting concepts. Get your ‘must have‘ marketing book Tell me… What Do You Teach? Take your teaching service beyond classroom management and teaching itself. Avoid making mistakes that could affect your freelancing career. The skills you gain in this book can be used for all your advertising and student acquisition situations as an active professional teaching freelancer. TEACHERS WANTED is a thing of the past. Marketing is not selling—it’s about building a rapport with our customers
Get yourself on the mailing list to receive an example chapter of this book. You will be able to judge whether the book is right for you. Click here to pre-order or get on the mailing list for Tell me… What Do You Teach? |
| Work-in-Progress — Book 4
The Question of Trust Simplifying Brands and Branding for Freelance Teachers |
The Question of Trust will clarify that trust is the hidden philosophy behind a brand and the reason why it is so important to cultivate trust if you want to survive the three-year freelance teaching service fade-out.
The aim of this short book is to identify and define a personal brand, which is so critical for survival in the freelance teaching market. There is a lot of available information about brands and personal brands, but it is mostly generalised and not at all specific to any type of product or service. This book is different in that it is written especially for freelance language teachers. Get yourself on the mailing list to ensure you know when it is available and be one of the first to receive an example chapter of this book. You will be able to judge whether the book is right for you. Click here to pre-order or get on the mailing list for the “The Question of Trust” |
| Work-in-Progress — Book 5
Request the Time Management for busy Freelance Teachers |
Time is the biggest governing factor in a teacher’s working life.
Your lessons are governed by time and the number of lessons dictates your income, for time equals money. Time is money they say and mismanagement of time is costly. How much will you lose if you have to postpone or cancel a coaching session or lesson, or a seminar or workshop? It can amount to a considerable sum by the end of the year. How you control and use your time is going to influence your income. The seven typical areas listed below are fundamental problem areas that crop up regularly in teaching businesses will affect your health and your teacher’s income —your income:
If you would like to pre-order “Time Management – for Busy Freelance Teachers” |
