Marketing Is Not Selling— It’s Different ‘Fresh bananas! I’ve got 2 kilos of bananas. Only for 2 euros! Fresh bananas! Who wants a bunch of bananas for only 2 euros?’ I believe the confusion between marketing and sales came with its close relationship to market…
The Story of The Big Bad Wolf And The Three Little Referrals Everyone knows the story of the three little pigs. The three pigs each built a different type of house and the big bad wolf was out in search of dinner. The straw and…
Do You Target The Right Student Market You’re Aiming To Teach? Thema verfehlt! As they would say in German. Point missed! A teacher rarely has to write these words when marking student work, but it happens. It’s aggravating for both the student concerned and the…
The chains that hold you (and many Freelance Teachers, too).
Freelance teachers do not earn well. The cause is invariably focused in the wrong place ? on its symptoms — rather than focusing on the cause itself.
Most teachers believe marketing is advertising or selling yourself ? something that is pushy and where you are imposing yourself on others. This is because marketing is often understood to only mean “advertising” and “selling yourself”. You struggle with the ethical idea of combining teaching and running a business ? especially when that word “marketing” rears its head. But are you doing your students and customers a disservice by not marketing simply because you feel an ethical problem with marketing?
How To Avoid The Fate Of Most Business Cards The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat rows of business cards (her doctor,…
How to decide if you should specialise in one of the four ELT skills Steve Martin has to learn the “terrible American accent” in “The Pink Panther” and engages “Sophie, the best pronunciation teacher in the world” to help. A hilarious 1.52 minutes where Sophie…
Why It IS Possible To Charge A Fair And Reasonable Price For Your Private Teaching Lessons When you stand at the top of cliffs, what do you feel? The pull to destruction. It’s uncanny, isn’t it? Most people feel the hypnotising suction of the abyss.…
How are business English ELT students different from general English ELT students? Have you heard the stories of children being thrown into a swimming pool in the mistaken belief that they will learn how to swim? Do you condone this as a method of learning?…
Who do you turn to if your tooth is trying to make you lose your mind? If you should have a problem with your heart ? you’d go to a heart specialist not a general practitioner, wouldn’t you? Aren’t you envious of parents with computer…