Laura has a problem. She’s a freelance teacher and teaches English as a foreign language in universities and to private business companies. She often receives enquiries for her lessons but when she replies to them, she never hears from them again. Nada. Nix. Not a…
The Story of The Big Bad Wolf And The Three Little Referrals Everyone knows the story of the three little pigs. The three pigs each built a different type of house and the big bad wolf was out in search of dinner. The straw and…
How “safe” is your new student and customer? What dangers do you willingly take on by accepting students and customers into your private home?
As a freelance teacher, there are times when you have pressing reasons to say “no” and yet you don’t for all the wrong reasons. For example, when you want (or need) to earn the money.
How To Avoid The Fate Of Most Business Cards The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat rows of business cards (her doctor,…
Is your customer’s first impression important? Once upon a time, a duck hatched seven ducklings. Six ducklings were beautiful with yellow fluffy feathers. The seventh was much larger than the other six and had grey, shoddy looking feathers. The poor duckling suffered each time…
How the “Safe Zone” Creates An Aha!-Moment For Students and Motivates Their Learning “I don’t want to learn English, but I have to.” This was the answer Matthias told me when I asked him why he wanted to learn English. He was confident yet nervous…
How to become recognised as an English teacher professional What do you need to know if you want to be recognised as a professional English teacher by your students and customers? But then again… is it really worth all your time and effort in establishing…