Most teachers believe marketing is advertising or selling yourself ? something that is pushy and where you are imposing yourself on others. This is because marketing is often understood to only mean “advertising” and “selling yourself”. You struggle with the ethical idea of combining teaching and running a business ? especially when that word “marketing” rears its head. But are you doing your students and customers a disservice by not marketing simply because you feel an ethical problem with marketing?

How To Avoid The Fate Of Most Business Cards The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat rows of business cards (her doctor,…

How to decide if you should specialise in one of the four ELT skills Steve Martin has to learn the “terrible American accent” in “The Pink Panther” and engages “Sophie, the best pronunciation teacher in the world” to help. A hilarious 1.52 minutes where Sophie…

Is your customer’s first impression important?   Once upon a time, a duck hatched seven ducklings. Six ducklings were beautiful with yellow fluffy feathers. The seventh was much larger than the other six and had grey, shoddy looking feathers. The poor duckling suffered each time…