The chains that hold you (and many Freelance Teachers, too).
Freelance teachers do not earn well. The cause is invariably focused in the wrong place ? on its symptoms — rather than focusing on the cause itself.
Most teachers believe marketing is advertising or selling yourself ? something that is pushy and where you are imposing yourself on others. This is because marketing is often understood to only mean “advertising” and “selling yourself”. You struggle with the ethical idea of combining teaching and running a business ? especially when that word “marketing” rears its head. But are you doing your students and customers a disservice by not marketing simply because you feel an ethical problem with marketing?
How To Avoid The Fate Of Most Business Cards The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat rows of business cards (her doctor,…
How to decide if you should specialise in one of the four ELT skills Steve Martin has to learn the “terrible American accent” in “The Pink Panther” and engages “Sophie, the best pronunciation teacher in the world” to help. A hilarious 1.52 minutes where Sophie…
Why It IS Possible To Charge A Fair And Reasonable Price For Your Private Teaching Lessons When you stand at the top of cliffs, what do you feel? The pull to destruction. It’s uncanny, isn’t it? Most people feel the hypnotising suction of the abyss.…
Is your customer’s first impression important? Once upon a time, a duck hatched seven ducklings. Six ducklings were beautiful with yellow fluffy feathers. The seventh was much larger than the other six and had grey, shoddy looking feathers. The poor duckling suffered each time…
What is necessary when you start out on your freelance career? Have you ever mislaid your reading glasses, or your car or front door keys? That book you were reading? How often have you looked for something you’ve mislaid only to find it there before…
What The Bogeyman And Freelancing Have In Common You’ve ears like a bat; straining to pick up the slightest sound. The room is dark and your chest is tight. You’re wide awake… what woke you up? You may not be a child any more, but…
How are business English ELT students different from general English ELT students? Have you heard the stories of children being thrown into a swimming pool in the mistaken belief that they will learn how to swim? Do you condone this as a method of learning?…
How the “Safe Zone” Creates An Aha!-Moment For Students and Motivates Their Learning “I don’t want to learn English, but I have to.” This was the answer Matthias told me when I asked him why he wanted to learn English. He was confident yet nervous…